Five mistakes every broker makes!
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Mistake 1: Not using a database specifically designed for brokers to track customers, prospects and properties.

Many brokers think that using Outlook as their database is sufficient. Even Microsoft will tell you that Outlook is not a contact management database. Other brokers try to use ACT! or some variant. REA 9 is the premier contact management database for real estate brokers. In these tough times, you must use the right tool.

Mistake #2: Stops making cold calls

Every business loses 20% of its customers every 12 months due to a variety of factors. If you are not consistently trolling for new customers to replace that 20%, in 5 years all of your business could be gone. The top brokers are the best prospectors.

REA 9 is designed to assist you in the processes of making turning cold calls into customers. We even host web based training sessions specifically for that purpose. Click to see the web sessions here.

Mistake #3: Doesn't regularly postal mail to prospects, customers.

Email has become an overwhelming means of communicating and therefore has lost its effectiveness. Mailing postcards to target markets on a regular basis generates new clients and reinforces relationships with existing clients. REA makes it easy to create the groups you need to hit and the means to do so.

Mistake #4: Doesn't have a personal website.

Prospective customers expect that the top people in commercial brokerage will have their own web site. Yes, you may be listed on the company site, but that is a far cry from the kinds of things you can do with your own site. If you do nothing else today, register your name and your kids names at www.1and1.com, then start your site.

Mistake #5: Ignores social media, or Web 2.0

While this aspect of the web is still maturing, at a minimum you should have an account at www.linkedin.com and/or www.plaxo.com. Facebook now offers a way to separate your business and personal "friends" and so it is now business friendly.

While this list is not exhaustive, it is important that you use the right tools to further your business goals. We believe that >>REA 9 is the best software tool for making money in commercial real estate.

Try >>a Test Drive of REA.